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W.O.L.F.™

Eyes on Yellowstone

We created a national program for Yellowstone in various school districts throughout the U.S. Teachers and students experienced an electronic field trip. However, preparations through math projects, journal writing, artwork and songs enhanced this digital tour of the park from the classroom and student learning.

Canon CSR Web

Through its support of Yellowstone and its medical equipment use by zoo veterinarians, we developed web pages to promote Canon's work.

GYSC Website

This project helped the National Park Service provide easier access for researchers and educators to its latest data. It not only facilitated freedom of information requests by park personnel, but also created a matrix and a template for cross-park data collection and display. Now these pages are part of the respective NPS web.

Olympus Big Fish

To create a big splash at a trade conference in Chicago for Olympus America, we designed and implemented our Big Fish theme at the Shedd Aquarium and drew twice as many attendees as expected, especially since it coincided with the association's opening reception. It also attracted a major delegation from Oympus headquarters in Japan and its European offices.

Olympus Collateral

From division to divison, we unified the look and feel of the Olympus product lines.

Olympus One Focus

These employee magazines were written and produced by S&D with our company's head serving as editor and publisher for its editorial board.

Olympus Endoscope

Campaigns

A major medical division, Endoscope continually expanded its line.

American Heart Red Dress Campaigns

Charged with promoting the theme and integrating communications for AHA's Red Dress Luncheon at the Waldorf=Astoria in New York, we touted the survivors, their passion, and red dresses to attract over 1,000 attendees to this oversubscribed event.

Museum Galas

As members of the gala committees, we produced these perfect bound journals and often created the theme for the events which honored well known artists, designers and individuals.

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Appel's Appeal

The founder of the moving average and market timer wanted to approach corporate chiefs with his customized wealth-building plan. So we created the approach, the materials and the program.

The North American Envirothon

This high school competition in the U.S. and Canada required more participants, teams and awareness. We proposed a plan of action for the North American state and province members from sponsorship strategies to communication and web approaches. We also worked to identify and recruit teams as well as publicize the program in the Long Island region.

St. Francis Heart Center

One of the country's leading facilities for heart surgery and interventional procedures, St. Francis runs major galas each year. For these events, we were part of the planning team and produced its themed materials.

Precipart Corporation

Working with this company from its early beginnings to its multi--facility production plants and overseas operations in India, we managed the communications and marketing for this gear manufacturer. This visibility has made Precipart the go-to gear company for major global brands.

Cold Spring Harbor Laboratory

This world-renowned basic research center that discovered DNA has expanded and developed its grounds and campus into a recognized arboretum. With a tight timeframe to coincide with the opening of its new university facilities, we designed and produced an award-winning book that covers its history as it guides visitors on a walking tour of its buildings and grounds.

Stony Brook University

For an upcoming conference of health technology professionals, we created the recruitment themes and materials.

SUNY at Brooklyn or Downstate

We reinvigorated the reputation of New York's Downstate Medical School and Center with employee programs and community outreach.

Huntington Arts Council

This early arts council in the Long Island region pioneered marketing of its programs with realtors. Touting Huntington's cultural legacy, this booklet was part of the packet given to individuals and corporations looking to locate in the township.

Neway

Recommended to this company owned by Chinese partners, we helped develop the marketing strategies for its distribution in the U.S. by major retailers and food/beverage companies. With its exclusive growing fields and proprietary production in China of a natural sweetener, the company took advantage of our full range of services from sales, marketing and communications.

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Big City Bagels®

A franchise operation required a logo for trademarking and to brand on its legal and promotional materials as it developed stores nationally beginning in California.

Uriel Pure

A family recipe using Caribbean-based organic ingredients, this beauty care line features our logo creation on its packaging and marketing initiatives.

Olympus University

To provide customers with a single focus, we branded Olympus University as an educational arm for its various divisions and won approval from Japan to launch this as a global initiative.

Imagine Title

To create awareness of its growth, we created a business-to-business program with a new brand for this title agency in the Bronx.

J.Lillis

This consulting practice required a brand that inspired leadership and reflected its founder's corporate strengths in coaching.

National EEWeek

To bring together America's nonprofit organizations and agencies information, we created a branded campaign to advance educational initiatives prior to Earth Day celebrations and a single source for information. In its inaugural year, it launched with over 300 organizations linking their events, lessons and projects online and included about 20 governors who issued state proclamations of support.

Northville Industries

This major U.S. petroleum distribution and storage company called on us to develop its marketing strategies and brand. In addition to its facilities in the New York region, it also operates on the Pacific and Caribbean coasts, and manages an 80-mile pipeline in Panama to connect its two terminals.

NoodlesuitTM

When innovative partners decided to dress those foam noodle floats with their bathing suit materials, they called on us to create a brand for their idea. From an advertising specialty item to a hygienic product, the Noodlesuit was born.

Neway

Chinese entrepreneurs branded their company’s marketing efforts and product offerings with this logo, which was headlined by a natural sweetener new to the U.S. market.

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Wonders of Learning FrontiersTM

With Faye Feller, Abby Dress received a grant through the Association of Hispanic Arts from the Rockefeller Philanthropic Advisors and The Philanthropic Collaborative, Inc. (TPC) for "Wonders of Learning Frontiers," a Spanish Harlem weekend program integrating science, technology and arts. Invited to speak at the 59th Annual DPI/NGO Conference at the United Nations Headquarters, they presented their youth project at "Education, Youth & Technology for Sustainable Development" sponsored by UNESCO, the CONGO Committee on Education and Rotary International.

W.O.L.F.TM was developed as an after-school program and features multiple workshops, activities, and discussions to provide alternative approaches to learning. The primary objective of W.O.L.F.TM is to cultivate and empower youth and individuals today so they can become knowledgeable and responsible stewards now.

Wonders of Learning FrontiersTM

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Abby Dress, APR
Abby Dress, APR, whose career has spanned high-tech, medical devices, health care, the environment and the arts, is an associate professor of communications at LIU Post, where she has directed its public relations degree program. She balances academia with professional work as the founder of Smith & Dress, a marketing communications firm, serving clients including Yellowstone, Precipart, Canon, Estée Lauder, and American Heart Association.

Dress and her husband won a Gold Hermes Award from the Association of Marketing and Communications Professionals and a Silver Communicator's Award for a book they designed and produced, which also was included in the American Advertising and Green Design Annual 25. Her campaigns were recognized nationally with a Clarion Award by the Association of Women in Communication, reprinted in the Graphic Design USA Annual Award issues, honored by the Biomedical Marketing Association and described in the book, "Publicity for Non-profits."

She produced with Emmy-nominated videographer Mary Scott "Wings of Their Own," a documentary about women pilots featuring the Ninety-Nines. It premiered at the Cradle of Aviation Museum in Garden City, N.Y., and was accepted into the New York International Film and Video Festival for Miami and New York.

Co-authoring "Igniting Steel: Korea's POSCO Lights the Way," Dress also has by-lined articles in the Asian Wall Street Journal, Workboat, Advance for the Laboratory, the Science Teacher and Science Scope.

An accredited member of the Public Relations Society of America, Dress judges the Silver Anvil and the Big Apple Awards. A member through the years of the American Institute of Graphic Arts, New York Women in Communications and the Media Ecology Association, she was a board member and founder of her National Association of Woman Business Owners local Chapter.
Frederick Dress
Frederick Dress has pursued communications excellence as a designer for years. Serving as S&D's creative director, Dress is well-versed in both conventional and digital technologies. He counsels clients to adopt new and appropriate strategies and media for communication projects.

Dress began his career first as a graphic designer and then as an art director in a full-service studio in New York that provided advertising, direct mail, point-of-sale and collateral communication work for most pf the major Manhattan-based advertising agencies, such as BBDO and Grey Advertising. He later joined Smith & Dress to head its creative services. Since then his work has been recognized nationally and cited by the New York State Education Department, the Kimberly-Clark Corporation and Citicorp.

As a nominated member of American Institute of Graphic Arts, Dress also has assisted development campaigns for nonprofits. He has served on the community board for the Westbury Friends Academy, the National Down Syndrome Society, East Woods School Capital Campaign and headed the Huntington Arts Council Journal committee.

About Smith & Dress

As seasoned leaders and digital techies, we are characterized by creative talent, practical knowledge and insightful strategies. Use us for a project (even writing), program plan, or an ongoing campaign approach. We can fit your needs.

Our Focus

Strategic Communications

Integrated Creatives

Project Consultation and Writing

Documentary Chronicles Women Pilots

From Kitty Hawk to Cape Canaveral a few women have found “Wings of Their Own.” Abby Dress (Smith & Dress) and Mary Scott (Make*Believe TV) co-produced this documentary about women pilots with a focus on the Ninety-Nines – the organization founded in 1929 by legendary Amelia Earhart to support and advance the role of women pilots.

W.O.L.F.TM Program Takes Off

With partner Faye Feller, Abby Dress developed an after-school and intersession program that features multiple workshops, activities and discussions to provide alternative approaches to learning.

Yellowstone Fires

A natural phenomenon, fire is a byproduct of a chemical reaction that occurs when a combustible fuel comes into contact with oxygen at high temperatures.

Estée Lauder Chooses Smith & Dress

for Global Talent Program

To align performance with business objectives, Estée Lauder initiated its High Touch Leadership Competencies.

"The secret of getting ahead

is getting started."

MARK TWAIN

for additional information

or questions please contact

Abby Dress

1.631.897.2172

or email:

dress2@att.net

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